Our Story

Our Story:

n i i n handcrafts nature's treasures to create original jewellery and accessories, with ethical practices at it's core.

Our Collections:

n i i n built its name on its passion for design and raw creativity with a penchant for the chic and wearable. Its commitment to natural beauty and environmental responsibly inspires its unique aesthetic. Relying on natural finds for materials, you'll discover simple pieces of nature transformed into inspiring treasures.

Our Mission:

After graduating from Central Saint Martin’s in 2001 (B.A Hons Fashion Design, Womenswear), Jeanine Hsu started her career in the Vienna workshops for the Salzburg Festival and the Vienna Burg Theatre’s productions. With this foundation in handcrafted garments, Jeanine furthered her expertise under Vivienne Westwood and worked behind the scenes for international fashion brands from Diesel to Alice Temperley.

She launched n i i n in 2005 with the aim of creating artisan jewellery that combines natural materials and a light environmental footprint. While cutting her teeth in the iconic Portobello and Spitalfields markets, the brand was born and began to flourish. This initial success brought the brand to the forefront of British design showcasing at Harrods displays. 

Three years later n i i n relocated to Hong Kong. n i i n is currently represented in over twelve countries and has its showroom in Central District, Hong Kong. The showroom itself is true to the brand’s identity as a concept space, designed using repurposed and recycled resources without compromising style or function.

After rebranding, n i i n quickly found success with select worldwide retailers ranging from Ku De Ta in Bali to exclusive Four Seasons Hotels. The brand’s impetus for green initiatives soon paved the way for local collaborations where n i i n featured alongside John Hardy in the Redress Show and is currently working together with HK eco- Designer Johanna Ho. Naturally, the brand cemented its online presence by launching niinstyle.com in 2011 and within six months was available through other portals including shoplatitude.com and myflashtrash.com.

With its imminent promotion to leading department stores,   n i i n has featured in publications such as Tatler, Elle, The Guardian and Blue Carreon’s styleintel.com. n i i n promises to remain an important player in Hong Kong’s luxury fashion landscape, as it looks toward further international expansion.

Jeanine Hsu’s achievements have also earned her academic appointments with the Hong Kong School of Creativity, where Hsu was Artist in Residence in 2009, and the Hong Kong Design Institute, where she currently is a Part-time Lecturer in Jewellery Design.