Ikigai is a philosophy in Japanese culture meaning “a reason for being”. It encompasses the four elements of MISSION: what you love, PASSION: what you’re good at, VOCATION: what the world needs and PROFESSION: what you can be paid for to bring meaning to your life.
The materials chosen for this collection also reflect the elements to discovering your Ikigai. This inspiration board is a look into the story and journey of niin's discovery of the Ikigai Collection.
Launching at John Masters Organics 26 March - 7 April, 2018 at Sun Street, Wan Chai.