Asia’s premier luxury eco-jewellery brand

niin handcrafts nature's treasures to create original jewellery and accessories, with sustainable practices at it's core.

niin has built its name on its passion for unique design and raw creativity with a penchant for the chic and wearable. Its commitment to natural beauty and environmental responsibility inspires its individual aesthetic. Relying on natural materials, you'll discover simple pieces of nature up-cycled into inspiring treasures, which are worn with love the world over.

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niin Founder & Creative Director - Jeanine Hsu

Chinese-Austrian born Jeanine Hsu graduated from Central Saint Martin’s (BA Honours in Fashion Design – Womenswear). A bright-eyed and eager graduate, Jeanine threw herself into the industry and gained experience working with the Vienna costume workshops for the Burgtheater and the Salzburg Festivals as well as with such brands as Vivienne Westwood, Diesel, and Temperley London.

After seeing the amount of waste the fashion industry created first hand, Jeanine decided it was time for change and started niin in 2009 to offer people more sustainable, environmentally-friendly fashion. Jeanine decided the key ethos behind the brand would be to ‘tread lightly on the earth’ and sought to create artisan jewellery that combines natural materials and a light environmental footprint.

niin’s unique and organic approach to design stems from Jeanine’s passion to preserve, share, and celebrate nature and all its beauty. Sourcing elements of her collections as waste materials from local restaurants and high-end furniture factories, Jeanine takes discarded shells and wooden off-cuts to give them new life in her designs.

niin work with small artisanal businesses across South East Asia, supporting their communities and hand-craftsmanship for the production of our designs. niin’s first producers were a husband and wife team whom Jeanine befriended at a Hong Kong market. They still produce for niin today, alongside other businesses in Philippines and Thailand which Jeanine tries to visit regularly.

niin works with various charities to raise awareness and funds for environmental causes including WWF Hong Kong, The Nature Conservancy, Cuipo, Bloom, Plastic Oceans, and The Shark Foundation; as well as local Hong Kong charities including The Women’s Foundation, Operation Santa, and Hong Kong Adventist Hospital Foundation. Through her work Jeanine hopes to continue to spread a message of positivity and the importance of protecting and preserving the environment and our global community.

Jeanine was recently recognised as the HKAHF Women of Hope 2017 Eco Warrior Nominee Winner. Her achievements have also earned her academic appointments with the Hong Kong School of Creativity, where she was Artist in Residence in 2009, and the Hong Kong Design Institute and SCAD, where she has been a lecturer and speaker in Jewellery Design.

You can currently find niin in over 13 countries and in our boutique store at 200 Hollywood Road, Sheung Wan, Hong Kong.


Pressbook, downloadable here